What happens after a potential client reaches out—and how do you turn that inquiry into a paying client?
In this episode, Kimberley Seldon welcomes back Aysun Kuck to continue the conversation on sales, consultations, and client conversion. Building on the lessons from EP 014, Aysun shares pract...
Ever wonder why a seemingly simple design decision can involve dozens of steps behind the scenes?
In this episode, Kimberley Seldon pulls back the curtain on the complexity of interior design by walking listeners through the process of creating a single custom pillow. What appears simple to clie...
Why is renovating your own home often harder than working for a client?
In this episode, Kimberley Seldon speaks with Jackie Glass about the unique challenges and rewards of designing for yourself. While personal projects offer creative freedom, they also provide valuable lessons about decision-...
Great design projects don’t happen alone. Behind every successful interior designer is a network of talented vendors, suppliers, and trades who help bring ideas to life.
In this episode, Kimberley Seldon speaks with LuAnn Nigara, window treatment specialist and host of A Well-Designed Business®,...
Every interior designer has a project horror story.
No matter how talented, organized, or experienced you are, mistakes, miscommunications, and unexpected setbacks are part of managing complex projects. The goal isn’t to avoid every problem—it’s to recognize the common pitfalls and put systems i...
Are you overlooking one of the biggest opportunities to add value for your clients?
In this episode, Kimberley Seldon speaks with landscape designer and HGTV personality Carson Arthur about the benefits of taking a whole-home approach to design. By considering exterior spaces alongside interiors...
What does it take to leave one career behind and build a successful interior design business?
In this episode, Kimberley Seldon speaks with Adam Scougall about his transition from the finance industry into interior design. Adam shares his experience as a business owner before implementing Busine...
Most interior designers dread scope creep.
When a project expands beyond the original plan, it can feel frustrating, overwhelming, and unprofitable. But what if scope creep isn’t always a problem? In this episode, Kimberley Seldon explores both sides of scope creep and explains how designers can...
Want to convert more inquiries into paying clients?
In this episode, Kimberley Seldon speaks with Aysun Kuck about the art and strategy of closing the sale. From the first phone call to securing a consultation, Aysun shares practical techniques that help interior designers communicate value, bui...
Great projects don’t happen because clients are easy. They happen because designers know how to manage expectations.
In this episode, Kimberley Seldon speaks with Shai DeLuca Tamasi about one of the most important skills an interior designer can develop: client management. Rather than trying to ...
Do you hate tracking your hours?
You’re not alone. Many interior designers resist time tracking, seeing it as tedious, unnecessary, or something that only applies to hourly billing. In this episode, Kimberley Seldon explains why tracking time is one of the most important habits a business owner ...
What if every product you specified helped build your brand instead of someone else’s?
In this episode, Kimberley Seldon speaks with renowned designer Jane Lockhart about the power of private label branding and how it can elevate your business. By keeping the focus on your firm’s expertise rathe...
