The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 034 | Are Show Houses Worth It for Interior Designers? with Sarah Kidder Nov 15, 2017

Should you say yes to every show house opportunity?

In this episode, Kimberley Seldon speaks with Sarah Kidder about the realities of participating in show houses and charity design projects. While these opportunities can raise your profile and expand your network, they also require a significan...

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EP 033 | How Interior Designers Manage Client Expectations with Kimberley Seldon Nov 08, 2017

Want happier clients and smoother projects? Start by managing expectations.

In this episode, Kimberley Seldon explores one of the most important skills for interior designers: setting and managing client expectations. When communication is clear and consistent, projects run more smoothly, relati...

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EP 032 | Pricing for Profit in Your Interior Design Business with Veronica Solomon Nov 01, 2017

Do markups make you uncomfortable?

Many interior designers struggle with pricing, profitability, and charging appropriately for the value they deliver. In this episode, Kimberley Seldon speaks with Veronica Solomon about shifting the conversation from markups to margins and developing a healthie...

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EP 031 | Money Habits Every Interior Designer Should Know with Bruce Sellery (Part 1) Oct 25, 2017

Why do smart business owners make poor financial decisions?

In this episode, Kimberley Seldon speaks with financial expert Bruce Sellery about the habits, beliefs, and behaviors that influence financial success. Together, they explore practical ways entrepreneurs can improve their financial heal...

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EP 030 | Why Interior Designers Should Think Like Business Owners with Kimberley Seldon Oct 18, 2017

Are you running a business—or have you simply created a job for yourself?

In this episode, Kimberley Seldon challenges the common myths surrounding entrepreneurship and explores what it really means to be the owner of a design business. Many interior designers dream of freedom, flexibility, and ...

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EP 029 | How Interior Designers Get Media Attention with Vicky Sanderson Oct 11, 2017

Want to get your work published and build credibility as a design expert?

In this episode, Kimberley Seldon speaks with design journalist Vicky Sanderson about how interior designers can work effectively with the media to increase visibility, strengthen their brand, and attract ideal clients. Wi...

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EP 028 | Why Every Interior Designer Needs a Strong Brand with Bruce Philp (Part 2) Oct 04, 2017

Whether you realize it or not, you already have a brand. The question is: are you shaping it intentionally?

In this episode, Kimberley Seldon continues her conversation with branding expert and author Bruce Philp about the power of positioning, confidence, and brand identity. Bruce explains why ...

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EP 027 | How Interior Designers Handle Difficult Client Types with Kimberley Seldon Sep 25, 2017

Every interior designer has encountered them: the client who wants everything immediately, the client who can’t make a decision, or the client who disappears for weeks and then suddenly expects instant action.

In this episode, Kimberley Seldon shares practical strategies for identifying common c...

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EP 026 | How Interior Designers Upsell with Confidence with Shai DeLuca Tamasi Sep 18, 2017

Do you hesitate to recommend additional products or services because you’re worried clients will think you’re being pushy?

In this episode, Kimberley Seldon speaks with Shai DeLuca Tamasi about the art of upselling and why it is one of the most valuable skills an interior designer can develop. W...

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EP 025 | When Interior Designers Should Rebrand with Jackie Glass Sep 12, 2017

Is your brand still attracting the clients you want—or has your business outgrown it?

In this episode, Kimberley Seldon shares her own experience with rebranding and speaks with Jackie Glass about navigating a major brand transformation. As businesses evolve, brands must evolve too. A thoughtful...

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EP 024 | How Interior Designers Handle Mistakes Professionally with Kimberley Seldon Sep 07, 2017

Mistakes happen. The question is not whether you’ll make one—it’s how you’ll respond when you do.

In this episode, Kimberley Seldon tackles a reality every interior designer faces: errors, omissions, delays, and unexpected challenges. In a profession that involves managing countless details, tra...

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EP 023 | Why Every Interior Designer Needs a Strong Brand with Bruce Philp (Part 1) Aug 29, 2017

Why do some designers attract ideal clients effortlessly while others struggle to stand out?

In this episode, Kimberley Seldon speaks with branding expert and author Bruce Philp about the power of branding and why every interior designer already has one—whether they’ve created it intentionally o...

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