The Latest From Business of Design®

Podcast episodes, event announcements, industry insights, and media features to help you run a more profitable, well-managed interior design business.
EP 406 | Ignore the Budget: How Interior Designers Specify with Confidence (Live from High Point Market) Dec 10, 2024

What if starting with the client’s budget is actually holding your design—and your business—back? In this live episode from High Point Market, Kimberley Seldon, in partnership with Daniel House Club and Four Hands, challenges designers to rethink how they approach budgets, specifications, and lea...

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EP 405 | It’s All About the Toilet: How Thoughtful Design Shapes Healing and Experience with Sara Robinson Dec 03, 2024

A thoughtfully designed space does more than look good—it can support calm, clarity, and even healing. In this episode, Kimberley Seldon is joined by designer Sara Robinson, who shares a deeply personal story of how her own breast cancer diagnosis transformed the way she thinks about design.

Sar...

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EP 404 | Growth Strategies: Aligning Marketing & Business Development for Design Firms with Casey Chastain Nov 26, 2024

Growth doesn’t happen by accident—it happens when strategy, marketing, and business development are aligned. In this episode, Kimberley Seldon is joined by Casey Chastain, who works with design and architecture firms to connect growth initiatives directly to core business objectives.

Casey break...

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EP 403 | Love of Home: Designing Deeper Client Connections with Kate Marker Nov 19, 2024

Beautiful spaces are important—but lasting client relationships are built on something deeper. In this episode, Kimberley Seldon talks with interior designer Kate Marker about why the most successful designers focus on how clients want to feel in their homes, not just how those homes look.

Kate ...

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EP 402 | Start with the Art: How Meaningful Artwork Shapes Interior Design with Natalie Papier Nov 12, 2024

Art gives a home its soul—but too often, interior designers leave art selection to chance or avoid it altogether. In this episode, Kimberley Seldon is joined by Natalie Papier to demystify the process of choosing art and show why it’s one of the most powerful tools designers have.

Natalie explai...

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EP 401 | TV’s Power: How Local Television Builds Visibility for Interior Designers with Helen Austen Nov 05, 2024

Local television might not feel glamorous—but it can be a powerful visibility tool for interior designers. In this episode, Kimberley Seldon talks with Helen Austen, an interior design professional who has leveraged regular TV appearances to build name recognition and attract clients.

Helen brea...

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EP 400 | 20 Years of Business of Design®: The Systems That Built a Profitable Design Business Oct 29, 2024

In this milestone episode, Kimberley Seldon and Team BOD™ take the stage at High Point Market to celebrate 20 years of Business of Design® with a live rehearsal of 20/20 Vision: Be the Expert.

This episode is a powerful reminder that running a profitable, sustainable interior design business is ...

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EP 399 | Your First Hire as an Interior Designer with Miriam Silver Verga & Hillary Kaplan Oct 22, 2024

Hiring your first team member is one of the biggest decisions in your interior design business—but it’s also one of the most confusing.

In this episode, Kimberley Seldon is joined by Miriam Silver Verga and Hillary Kaplan to break down how to approach your first hire with clarity and confidence....

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EP 398 | Interior Design Contracts: Hourly vs Flat Fee vs Hybrid Pricing with Kimberley Seldon Oct 15, 2024

Your pricing model is only as strong as the contract that supports it.

In this episode, Kimberley Seldon breaks down the three most common interior design contract structures—hourly, flat fee, and hybrid—and explains how each pricing model works in practice. The truth? It’s not about which model...

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EP 397 | How Interior Designers Get Clients: Build Your Appointment Engine with Nikki Nash (Part 2) Oct 08, 2024

If you’re not consistently booking clients, the problem may not be your marketing—it may be your appointment engine.

In Part 2 of this conversation, Kimberley Seldon and Nikki Nash break down how interior designers can create a reliable system for attracting, engaging, and converting ideal clien...

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EP 396 | How Interior Designers Get Clients: Build Your Appointment Engine with Nikki Nash (Part 1) Oct 01, 2024

If you’re not consistently attracting new clients, it’s time to look at your appointment engine.

In Part 1 of this conversation, Kimberley Seldon is joined by Nikki Nash to introduce the concept of an “appointment engine”—a simple but powerful framework for generating leads and turning interest ...

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EP 395 | Entrepreneurial Poverty in Interior Design: Fix Your Income with Racheal Cook Sep 24, 2024

Why are so many interior designers busy—but still not making consistent money?

In this episode, Kimberley Seldon is joined by Racheal Cook to unpack the concept of entrepreneurial poverty—a cycle where business owners work hard but struggle to achieve stable, sustainable income.

While inconsist...

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