Why do smart business owners make poor financial decisions?
In this episode, Kimberley Seldon speaks with financial expert Bruce Sellery about the habits, beliefs, and behaviors that influence financial success. Together, they explore practical ways entrepreneurs can improve their financial heal...
Are you running a business—or have you simply created a job for yourself?
In this episode, Kimberley Seldon challenges the common myths surrounding entrepreneurship and explores what it really means to be the owner of a design business. Many interior designers dream of freedom, flexibility, and ...
Want to get your work published and build credibility as a design expert?
In this episode, Kimberley Seldon speaks with design journalist Vicky Sanderson about how interior designers can work effectively with the media to increase visibility, strengthen their brand, and attract ideal clients. Wi...
Whether you realize it or not, you already have a brand. The question is: are you shaping it intentionally?
In this episode, Kimberley Seldon continues her conversation with branding expert and author Bruce Philp about the power of positioning, confidence, and brand identity. Bruce explains why ...
Every interior designer has encountered them: the client who wants everything immediately, the client who can’t make a decision, or the client who disappears for weeks and then suddenly expects instant action.
In this episode, Kimberley Seldon shares practical strategies for identifying common c...
Do you hesitate to recommend additional products or services because you’re worried clients will think you’re being pushy?
In this episode, Kimberley Seldon speaks with Shai DeLuca Tamasi about the art of upselling and why it is one of the most valuable skills an interior designer can develop. W...
Is your brand still attracting the clients you want—or has your business outgrown it?
In this episode, Kimberley Seldon shares her own experience with rebranding and speaks with Jackie Glass about navigating a major brand transformation. As businesses evolve, brands must evolve too. A thoughtful...
Mistakes happen. The question is not whether you’ll make one—it’s how you’ll respond when you do.
In this episode, Kimberley Seldon tackles a reality every interior designer faces: errors, omissions, delays, and unexpected challenges. In a profession that involves managing countless details, tra...
Why do some designers attract ideal clients effortlessly while others struggle to stand out?
In this episode, Kimberley Seldon speaks with branding expert and author Bruce Philp about the power of branding and why every interior designer already has one—whether they’ve created it intentionally o...
What happens after a potential client reaches out—and how do you turn that inquiry into a paying client?
In this episode, Kimberley Seldon welcomes back Aysun Kuck to continue the conversation on sales, consultations, and client conversion. Building on the lessons from EP 014, Aysun shares pract...
Ever wonder why a seemingly simple design decision can involve dozens of steps behind the scenes?
In this episode, Kimberley Seldon pulls back the curtain on the complexity of interior design by walking listeners through the process of creating a single custom pillow. What appears simple to clie...
Why is renovating your own home often harder than working for a client?
In this episode, Kimberley Seldon speaks with Jackie Glass about the unique challenges and rewards of designing for yourself. While personal projects offer creative freedom, they also provide valuable lessons about decision-...
