Most interior designers don’t have a branding problem—they have a brand drift problem. As your skills, confidence, and fees evolve, the brand you built early on can quietly fall out of alignment with who you are now. And when that happens, it doesn’t just feel off—it actively repels the clients ...
Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn’t resistance—it’s biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain respond...
Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ...
This episode originally aired as EP 376 | 1% Matters with Danielle Hendon on May 14, 2024.
Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Kimberley Seldon talks with Danielle Hendon w...
What would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In this episode, Kimberley Seldon shares how she went from burnout and bottlenecks to spending a full month in Barcelona while her business continued to op...
If your marketing plan for your interior design business feels like “post more” or “try harder,” this episode is the reset you need. Kimberley Seldon and marketing strategist Daniela Furtado break down a practical, high-impact 12-month marketing plan designed specifically for interior designers w...
What if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: mak...
What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she ...
Great clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients...
In the interior design industry, clarity is power—and a well-built operations manual may be the most valuable asset in your entire business. In this episode, Kimberley Seldon is joined by design duo Marli Jones and Michael Kreuser, who share how clearly defining roles, documenting responsibilitie...
Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility ...
AI is no longer a futuristic idea—it’s a practical tool reshaping how interior designers work, create, and deliver value. In this forward-thinking episode, Kimberley Seldon speaks with Nithya Subramaniam, an architect turned product and experience designer, about the real ways AI can transform yo...
