In this episode, Kimberley Seldon speaks with Shawna Beckmann about practical sales strategies that help designers attract clients, close more projects, and build profitable businesses. Shawna explains why sales is less about selling products and more about helping clients understand the outcomes...
What happens when interior designers identify the habits holding them back—and commit to changing them?
In this episode, Kimberley Seldon speaks with Business of Design™ members Elizabeth Scruggs, Christie Leu, and Yaron Linett about the business challenges they faced and the changes that helped...
What happens when an interior design business grows without systems—and how much easier does it become once proven processes are in place?
In this episode, Kimberley Seldon speaks with Lesley Myrick, a former employee and current Business of Design™ member, about what it was like working in Kimb...
Could your brand be preventing potential clients from becoming paying customers?
In this episode, Kimberley Seldon speaks with Nicole Heymer about the importance of brand positioning and how a brand audit can uncover weaknesses that may be limiting business growth. Nicole explains why be
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Are you using Instagram to grow your interior design business—or just to admire beautiful spaces?
In this episode, Kimberley Seldon speaks with Elise Darma about how interior designers can use Instagram as a strategic marketing tool rather than simply a social platform. Elise shares practical ad...
What can interior designers learn from the business and marketing strategies used by successful home stagers?
In this episode, Kimberley Seldon speaks with Nina Doiron about the principles that make staging professionals successful and how many of those same strategies apply to interior design b...
What are the most important business practices every interior designer should implement to create a profitable, sustainable business?
In this episode, Kimberley Seldon shares her top business principles for running a successful design firm. From systems and client qualification to integrity and ...
What if the skills that make you a better advocate also make you a better interior designer?
In this episode, Kimberley Seldon speaks with Sherry Millien about her unconventional path to design success. After stepping away from her career for seven years to advocate for her daughter, Sherry retu...
What’s really standing between you and the interior design business you want?
In this episode, Kimberley Seldon challenges interior designers to examine the beliefs, habits, and decisions that may be limiting their growth. While external obstacles are easy to blame, Kimberley argues that the big...
In this episode, Kimberley Seldon speaks with Andrew Mitchell about the importance of creating balance, protecting creativity, and building support systems that sustain long-term success. While balance may look different for every designer, Andrew explains why regular self-assessment and a willin...
How can thoughtful gift-giving help interior designers create stronger client relationships and a memorable service experience?
In this episode, Kimberley Seldon speaks with Ashley Uhl about the role of appreciation, personalization, and client care in building a successful design business. Whil...
Can Google Ads help interior designers attract better clients and grow their business?
In this episode, Kimberley Seldon speaks with Faith Sheridan about her experience using Google Ads to generate qualified leads for her interior design firm. After deciding to try a new marketing strategy, Fait...
