EP 503 | How Interior Designers Can Grow Their Business by Publishing Their First 100 Videos with Daniela Furtado
You know social media can help grow your interior design business, but getting comfortable on camera and posting consistently can feel like a project of its own. Marketing expert Daniela Furtado has a practical challenge for interior designers: publish your first 100 videos. Not to achieve perfection, but to find your voice, build confidence, and learn what connects with potential clients.
In this episode, Kimberley Seldon talks with Daniela about creating a manageable social media content strategy for your interior design firm. From filming simple iPhone videos to planning a content calendar around your projects, expertise, and ideal clients, Daniela explains how to make video marketing more sustainable—and how to measure success beyond likes and views.
In this episode, you’ll learn:
- Why your first 100 videos are practice, not perfection
- How to overcome camera shyness and start posting
- What interior designers should share to attract ideal clients
- How to plan a content calendar without overwhelming your schedule
- Why simple iPhone videos can outperform polished productions
- How to measure social media results and turn visibility into business opportunities
If you’re ready to stop overthinking your social media strategy and start building a consistent marketing system for your interior design business, this conversation will help you take the first step.
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About Daniela Furtado
Daniela Furtado is a consultant, speaker and writer on how to make businesses easy to find online. She specializes in the architecture, interior design and construction industry. She runs the agency, Findable Digital Marketing, and writes a bi-weekly newsletter.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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